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| Brand Protection | Brand Management | Net Shield | Net Strike |
| Brand Protection: The advent of numerous sales and auction portals across the internet has made the control of any company’s brand a major challenge.The “gray market” is where unauthorized and illegal sales occur, typically through legitimate channels… | Brand Management: Building a brand is part art and part science. The opportunity that the internet provides to build your brand is massive as long as it’s done right.Reputation Management LLC provides customized solutions to get your brand promoted … | Net Shield: Once you’re in an accident, it’s too late to change your policy from liability only to comprehensive. Everything is going to get fixed, but it will cost more money than it would have if you were properly prepared for it. | Net Strike: Your business is on the web, whether you planned it that way, or not. In fact, it could be all over the web, mentioned on blogs, forums, or social media sites. The problem is that not all content about your company is going to be friendly… |
Depending on the study, sixty to eighty percent of consumers utilize search engines like Google, Yahoo, and MSN to find product information prior to making what they consider to be a major purchase. Statistics also show that ninety nine percent of these consumers never go past page three when searching for information. It is critical then, for businesses wishing to sell products, build brands, and sell services, to be ranked highly on the pages of the major search engines. Considering that ninety percent of visitors don’t go past page one for a search term, the “real estate” value of that first page can be exceedingly high. For companies offering products and services with many competitors, the costs of getting on the first page can be steep, and many of them allocate large portions of their advertising budgets toward that effort of search engine optimization to seek market share, brand building, and revenues. Companies vying for top rankings on that first page may also have large traditional media budgets as well.
Twenty years ago a smaller company wishing to compete against these deep advertising pockets would have had a difficult time leveling the field. The internet, itself a huge field leveler, has now provided small companies with many very inexpensive marketing tools to use at their disposal, allowing them a variety of options with which to do battle with their competitors. One such marketing tool is negative content campaigns designed to damage the reputation of a company, its products, and its services. These types of campaigns are usually much less expensive to run than their positive counterparts but the damage from an unchecked campaign can be severe in the absence of a reputation management defense, even to large corporations with name brand products and solid reputations.
A major problem with these negative campaigns is the ease and anonymity of posting information on the internet. It is now as easy for baseless lies about a company to find an audience as any other type of advertising or positive review. And whether fair or not, the higher that negative content is ranked, the more validity it has in the mind of the consumer. If the sponsor has the funding and/or wherewithal to do some search engine optimization for the purpose raising the rankings of his negative commentary, the validity of the untrue claims for the consumer can become even stronger.
A company cannot ignore the slings and arrows of campaigns such as these without facing the risk of lost revenues, irreparable damage to their brands and a negative connotation attached to its reputation. These negative content campaigns must be met with a well planned multi-faceted counter attack to contain, reverse, and eliminate that content as much and as soon as possible. Online Reputation Solutions LLC, can devise and implement reputation management strategies to counter these attacks quickly and efficiently to preserve everything a company has worked so hard to achieve. Call Online Reputation Solutions LLC at 866-530-7703 If your company is under attack and needs a reputation management defense, the time to act is now.
